What Is Partner Content
Partner content is material that is produced in collaboration with, or paid for by, an advertiser, sponsor or industry partner. It may include sponsored articles, branded features, or co-produced reports.
Labeling
All partner content is clearly labeled as Sponsored, Partner Content or an equivalent designation at the top of the piece, and is visually distinguished from independent editorial content produced by our newsroom.
Editorial Standards Still Apply
Partner content must still meet our baseline standards for technical accuracy: it must not include fabricated specifications, invented test results, or unverifiable customer claims. Our editorial team may request revisions to partner content that fails to meet these standards.
No Guaranteed Coverage
Partner content arrangements do not extend to, or influence, our independent editorial coverage elsewhere on the site. Sponsors and partners do not have editorial authority over unrelated articles, rankings, reviews or news selection.