Genetec has once again been named the world’s leading vendor of video management software, according to separate market analyses published this week by Omdia and Novaira Insights. Both research firms found that the Montreal-based physical security software company grew its market share in 2025, extending a leadership position it has held for several years running.
Two Independent Rankings, One Conclusion
Omdia’s Video Surveillance and Analytics Spotlight Service and Novaira Insights’ 2026 World Market for Video Surveillance Hardware and Software both placed Genetec first globally in VMS revenue. Novaira Insights additionally ranked the company number one worldwide in total video surveillance software and service agreements, excluding China, and credited it with the number one spot in the Americas for the fifteenth consecutive year. The research also found Genetec posted the largest share growth among the top ten vendors in EMEA and holds a top-three position in Asia Pacific outside China.
“Growth in this market is not evenly distributed,” said Paul Bremner, practice leader for physical security at Omdia, in comments accompanying the report. “Buyers are consolidating around vendors that can deliver cloud, on-premises, and hybrid from a single open platform, and those vendors are taking share from ones that cannot.”
Why the Category Keeps Consolidating
Both analyst firms point to the same underlying dynamic reshaping the video management software market: enterprise and public-sector buyers are increasingly unwilling to run separate systems for cloud-hosted and on-premises cameras, and are instead favoring vendors whose platforms can span both deployment models without forcing a migration. Genetec has positioned its Security Center platform around that hybrid architecture for several release cycles, and the new rankings suggest the strategy is translating into measurable share gains rather than just marketing positioning.
The video surveillance software and hardware market remains one of the larger and more competitive segments within physical security, spanning everything from small retail deployments to citywide public-safety camera networks. Independent share data from firms like Omdia and Novaira Insights is closely watched by integrators and end users evaluating long-term platform commitments, since VMS selection typically locks organizations into a vendor relationship spanning camera hardware, storage infrastructure and access control integrations for years.
Neither report disclosed specific revenue figures for individual competitors, and Genetec did not release exact dollar-share numbers in its announcement of the findings.
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