On the second day of GSX 2026 in Atlanta, Security Info Watch interviewed seven security-industry executives about what customers and partners are actually asking for on the show floor. The consistent theme across the conversations: integration and day-to-day usability concerns are outweighing pure AI-feature hype, and reliable service delivery remains the top purchasing driver for many buyers.
Executives also pointed to longer-term questions emerging about the future of access-control credentials as AI capabilities proliferate across security systems, suggesting the next wave of purchasing decisions may hinge less on which vendor has the most AI features and more on which systems integrate cleanly with what customers already operate.
Why it matters
The pushback signals that buyers in physical security are becoming more discerning about AI claims after two years of heavy marketing around the technology, which could shift vendor competition toward integration quality and service reliability rather than feature lists.
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